m.a.d labs

Front-end · web & mobile

What you are dealing with

Five things the people running software products are living with right now, and what fixes each one.

The interface is where your strategy becomes your customer’s opinion of you.

  1. 2 in 3engineering teams say debt frequently hurts delivery

    The debt is eating the roadmap.

    Two thirds of engineering teams say technical debt frequently hurts their ability to deliver. On the front-end it looks like every screen being a one-off, and the rework ratio climbing until features stop. Chainguard, 2026

    The fix

    One design system in code, so a screen is assembled, not reinvented. Phased modernisation with a cost per change you can watch fall; never a big-bang rewrite.

  2. 48%of new code is now AI-generated

    More code than ever, less shared understanding.

    Nearly half of new code is now AI-generated, and over half of engineering leaders worry their teams are losing a shared understanding of their own codebase. Volume is up; judgment is the bottleneck. Augment Code, 2026

    The fix

    Senior engineers who review everything that lands and write down why. A design system and decision records keep generated code inside an architecture.

  3. +33%conversion after fixing Core Web Vitals

    Slow or flaky, and the customer is gone.

    A slow, broken or inconsistent app is judged as the product, whatever sits behind it. When Rakuten 24 fixed its Core Web Vitals, conversion rose 33% and revenue per visitor 53%. web.dev case study

    The fix

    Performance treated as a budget, not a wish. Core Web Vitals in the green and interactions that feel instant, measured on every release.

  4. 3–10×the cost of retrofitting accessibility

    Accessibility is now law, and retrofits cost multiples.

    The European Accessibility Act has applied since June 2025 to anyone selling digital services to EU customers. Retrofitting a legacy front-end is estimated at three to ten times the cost of building it in. Kinsta on the EAA

    The fix

    Accessible by default. WCAG 2.2 AA, checked as code is written rather than audited at the end.

  5. 2 in 3technology leaders worry about keeping talent

    Your best people are stretched.

    Two thirds of technology leaders worry about retaining engineering talent, and more report their own hands-on load rising year on year. LeadDev, 2026

    The fix

    A senior team that adds capability rather than headcount, and leaves your people stronger than it found them.

Front-end · web & mobile

How m.a.d labs works

Two movements. Nothing is built until the shape is agreed.

First, we understand.

Working sessions with the people who own the problem: the business owner, the product lead, the engineers who will live with it.

  • Not a requirements capture; a joint look at the business case for the software as a whole.
  • The output is a model of the problem and a shape for the solution: its architecture, scope and order of work.
  • A shape both sides agree is the best answer. Nothing is built until it is.
The runner and two builders around a small block model of the solution on a round table

Then, we build.

Senior engineers go to work on that shape, and only senior engineers.

  • Small reviewed changes, continuous integration, a clean history that explains itself.
  • Documentation is a first-class deliverable: decision records, runbooks, onboarding a new engineer can follow on day one.
  • The codebase is written so you can continue without m.a.d labs, whenever you choose.
Two builders assembling the model at a workbench while the runner watches with a coffee

Front-end · web & mobile

Why sign

One build, and what you leave with.

Retail app, one codebase, two platforms

  • 4.9store rating
  • 60 fpson every list
  • 11 wksto both app stores

What you leave with

  • A design system in code: tokens, components, documented, versioned
  • One codebase for web and mobile where that is the right shape
  • Core Web Vitals in the green: LCP under 2.5 s, INP under 200 ms, CLS under 0.1
  • WCAG 2.2 AA accessibility, EAA-ready
  • Decision records and runbooks, in a repository that is 100% yours
  • A team of yours that can ship without us

Web and mobile products that are fast, accessible and quietly beautiful — design systems included.

Front-end consultancy. Design systems, React, Next.js, React Native, web and mobile, Core Web Vitals, performance budgets, accessibility, WCAG 2.2, European Accessibility Act, front-end modernisation, legacy migration, technical debt, senior engineers, documentation, handover.

Services: Design systems, React, Next.js & React Native, Performance & accessibility, Motion & micro-interaction.

Stack: React, Next.js, React Native, Swift, Kotlin, TypeScript.